TikTok is introducing a updated setting that allows them to cut down on the amount of AI-made content appearing in their streams. This move comes as the company disclosed that it now features more than 1 billion content made with AI.
Trial and Implementation
The update is undergoing trials over the following weeks before a widespread launch. This advancement comes amid a increase in AI-generated material, driven by emerging AI video creators.
AI Content on Other Platforms
It has been noted that nearly one in 10 of the fastest-growing content creators on a popular video site exclusively feature content made by AI. A large amount of this output is considered “AI slop”, a label for poor-quality, mass-produced content that is typically nonsensical or dreamlike.
Based on user feedback that many people appreciate content created using AI tools, including digital art to science explainers, and we aim to give people the power to adjust the amount of that, based on their own likes,” stated a company executive.
Scale of AI Content
The service shared that there are currently 1.3 billion videos on its service identified as artificially created. In total, in excess of 100 m videos are submitted to the platform daily, making AI content a relatively small portion of its complete catalog.
User Control Features
Members will be in a position to decrease or raise the volume of AI content they see by opening the topic control setting in the application and picking “AI-generated content”. Other topics that are already be adjusted under the tool include current affairs, clothing, cosmetics, and movement.
AI Disclosure Rules
TikTok’s rules mandate users to identify lifelike artificially created content, and it forbids harmful fake videos of public figures or crisis events. Any realistic artificial content that is unmarked can be removed under its community policies.
In addition, the app will now attach an AI-generated watermark to content made using its proprietary AI systems, or detected by an collaborative effort for spotting content made by AI. This step is aimed to help prevent users from trying to bypass the disclosure requirement.
AI Literacy Programs
TikTok is also launching a $2m AI literacy fund for experts and groups to produce informative material about ethical AI use. This initiative will support non-profit groups focused on training programming and robotics.
Moderation Strategy
The platform has supported its safety measures, amid discussion over proposals to make redundant a large number of safety staff in the United Kingdom. The company is planning to eliminate 439 jobs in its trust and safety department in its British office, with labor groups and internet security professionals voicing alarm that humans are being replaced by machine-led review.
A trust and safety lead stated that human moderation would continue to be important, but AI can shield workers by filtering out the most distressing content prior to it gets reviewed by staff. The platform stated a 76% decrease in shocking and graphic content reviewed by content reviewers over the previous year due to intervention by its machine learning processes.
“We think that it’s essential to balance people and machines to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to limit contact with dangerous material as swiftly, which is the area in which a lot of the machine support is making a difference work at speed.”
